Meet the Team!
Carlos Palacio
Carlos Palacio is a global technology executive with 25+ years of experience driving digital transformation, product innovation, and M&A across North America, Latin America, and Europe. As CEO of SnapOn Software, part of the Appficiency group, he has led the company to over 220% growth in annual recurring revenue by scaling operations and executing a clear, innovation-led strategy. Carlos also co-founded an AI-powered product company within the Appficiency portfolio, expanding its technological reach. Previously, he served as Group CIO and CPO at a global insights firm, where he led enterprise cloud transformation, cybersecurity, and multimillion-dollar cost optimization initiatives. With experience spanning tech, telecom, healthcare, manufacturing, and nonprofits, Carlos brings a versatile and strategic approach to leadership. He holds a Master’s in Electrical Engineering from the University of Windsor and a Bachelor’s in Computer and Systems Engineering from Universidad de los Andes. He is fluent in English and Spanish and is a former board member of the CIO Association of Canada.
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Alexandra Fajgenbaum
As the Head of Operations at SnapOn, Alex drives efficiency, scalability, and collaboration across the company’s Microsoft and NetSuite brands. With experience as Operations Manager, she has led market expansion, CRM optimization, and process automation. Previously, as Founder of Kaymenta Inc., she built and scaled a business with a focus on sales, market growth, talent development, and operational strategy. Her expertise in business development, financial oversight, process improvement and workflow optimization ensures SnapOn Software continues to innovate and grow.
Peter Baddeley
Peter is the Director of GTM Sales & Client Solutions at SnapOn Software, where he helps clients maximize the value of their Microsoft 365 investments. With deep expertise in SharePoint, Microsoft Teams, and the Power Platform, Peter bridges the gap between technical functionality and real-world business outcomes. A frequent speaker at community conferences and former organizer of SharePoint Saturday London, he brings both thought leadership and hands-on experience to SnapOn’s client engagement strategy.
Shai Petel
As Head of Engineering at SnapOn Software, Shai oversees the company’s product roadmap, research, and technical documentation across all product lines. A co-founder of KWizCom Corporation, Shai has over two decades of experience designing and developing Microsoft SharePoint and Office 365 solutions. He is a Microsoft Certified Trainer and a six-time Microsoft MVP for SharePoint. With a strong background in leading R&D teams and consulting across cloud technologies, he plays a key role in driving SnapOn’s innovation and technical excellence.
Jenny Callow
Jenny Callow is the Head of Customer Success at SnapOn Software, where she champions customer engagement and long-term success. With a background in IT and a career progression from technical support to customer success, Jenny brings a deep understanding of client needs and software adoption. Her expertise in Microsoft Teams and SharePoint helps clients unlock the full potential of SnapOn’s offerings. Jenny is a strong advocate for the customer voice, ensuring every solution is aligned with user value and satisfaction.
Kevin Vieira
As R&D Group Manager at SnapOn Software, Kevin leads Microsoft-focused development teams in creating intuitive, user-centered solutions across the Microsoft 365 suite. With over 16 years of experience spanning SharePoint, Teams, and Office 365, he has contributed to the development of scalable enterprise tools that simplify complex processes. Kevin’s leadership is instrumental in transforming client needs into impactful, innovative products within the Microsoft ecosystem.
Alexandra “Seth” Nova
As the NetSuite Development Manager at SnapOn Software, Seth leads two dedicated development teams focused on product innovation and implementation within the NetSuite ecosystem. With a strong background in building scalable custom solutions, she brings years of technical and Agile delivery experience to the role. Previously at Oracle NetSuite, she trained new support representatives in SuiteScript and SuiteCloud features, combining deep platform expertise with a passion for enablement. Her leadership supports SnapOn’s continued delivery of efficient, high-impact NetSuite solutions.
Tom Eastham
As Head of Product Innovation at SnapOn Software, Tom brings over 30 years of experience leading technology initiatives across start-ups and enterprise consultancies. He combines deep technical knowledge with design-centric thinking to create impactful, forward-looking software products. Passionate about staying ahead of the curve, Tom thrives on turning emerging technologies into real-world solutions that resonate with customers and shape the future of SnapOn’s product portfolio.